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Acquisition · Headhunting · Marketing & Events

Find the lead.
Close the deal.
Hire the talent.

One operator. Fifteen years of research most teams never do.

Start a conversation

Find what your competitors missed.

Most pipelines are built on the same five LinkedIn searches.

Most lead-gen lists are bought. Most BD pitches are templated. Most headhunters work the same shortlist as the agency next door.

If you’re tired of the obvious — the leads everyone is chasing, the candidates already on the market — you’re looking in the wrong place.

Peter Day — founder of Secret Leads, photographed in New York.

About

Fifteen years of research most teams never do.

Peter Day is the founder of Secret Leads. Irish-British by background, based in Hong Kong, working globally. Fifteen years spent building business development research across hospitality, finance, professional services, and the senior commercial talent that moves between them.

The personal archive behind Secret Leads is the moat. It’s how we find leads no one has noticed yet, doors no one is knocking on, and talent who doesn’t answer a job advert because they don’t need to.

One operator, one standard. Every brief is run by Peter directly. No account-handler layer, no junior bench.

Peter Day — founder, operator.

Services

Three pillars.
One operator.

01

Acquisition

Find the lead. Open the door.

Lead generation and business development, run by the same hand. Researched lists, senior-to-senior outreach, and conversations handed over warm.

  • Built, researched lists — not bought databases.
  • Verified contact data, every record checked by hand.
  • Outreach written from scratch, never templated.
  • Conversations qualified before they reach your calendar.
  • Meetings handed over with full context and a clean next step.

02

Headhunting

The talent who don’t need to look.

The right hire rarely answers a job advert. Senior commercial talent sourced from the network, with a depth of research most search firms don’t do.

  • Sales leaders, BD directors, commercial founders.
  • Deep market mapping — we work the whole picture, not the obvious five.
  • Backgrounds checked properly — references off-list, history verified, motivations understood.
  • Discreet approaches by name, with context.
  • Shortlists of three to five — not stacks of CVs.

03

Marketing & Events

Sound, hosting, and the room itself.

Curated music, professional DJs, and event MCs — for hospitality openings, brand launches, members’ nights, weddings, and corporate evenings. The room is part of the brand. We treat it that way.

  • Curated music programming — the soundtrack matched to the room and the moment.
  • DJ services — vetted talent, brief-led, never generic.
  • MC services — hosting that holds the room without taking it over.
  • Run end-to-end, or layered onto an in-house team.

How we work

Three cores.
Held without exception.

i.

Quality.

No outreach until the homework is done. No shortlist until the research holds up. No event without the right room. Fewer briefs, run properly, beats more briefs run thinly.

ii.

Communication.

Clients are kept properly informed — what we’re doing, what’s working, what isn’t. A weekly note where it matters. A reply inside the working day, every day. No surprises.

iii.

Discretion.

Names, comp packages, deal pipelines and hiring intent stay between us. Client work is never a case study without permission. The brand is called Secret Leads for a reason.

Contact

Worth a fifteen-minute call?

Tell us what you’re trying to grow. We come back inside a working day.

Emailpeter@secretleads.co.uk

BasedLondon · Hong Kong · working globally

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